I’ve read a couple of books recently that have given me some great
advice, motivation and steps to aid my illustration work. These books are great
tools to go into my final major project with, as they are simple and pretty
obvious at times!
The first book is “A Technique for Producing Idea’s” by William
Bernbach. This book has been around for nearly 50 years, but the same
principles apply now just as they did back then. The key points from the book
are that there are five stages to producing ideas, and I’m definitely going to
follow these through in my next projects:
- · Gather new materials—research
- · Work over the materials. Sketch. Doodle. Think.
- · Leave it for a while for your unconscious to mull over
- · THE IDEA ARRIVES
- · Develop the idea to fit your needs.
See, simple! The other point I got from this book is about the
fundamentals of simply having an idea. It has two general principles—that an
idea is simply a new combination of two or more things and that the ability to
make new ideas is heightened by an ability to see new relationships.
Then I read Paul Arden’s “It’s Not How Good You Are, It’s How Good You
Want To Be.” I’m sure this is a book I’ve been encouraged to read for years,
but only just got round to it recently. It’s pretty amazing, it gets across
simple ideas, and has helped unclutter my mind recently. I’ll just share some
of my favourite points from the book as there are so many I could talk about:
- · Do it! Then fix it as you go
- · If you get stuck, draw with a different pen
- · Have a goal!
- · Find inspiration from everywhere
- · Don’t aim to win awards—that’s following the fashion!
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